Programmatic is crowded with bot traffic. Publishers or even SSPs try to earn more, adding it to the flow. This way they get more money from advertisers but lower traffic quality and convertion ratio.

Unfortunately there is no single button to switch bot traffic off, but there is a way to filter and block it in your advertising campaigns.

We’ve developed a special script, that you need to place on your target page. The script will count users activity. For example how much pages they visit and how much time they spend on your website.

It can also count conversions, video views or any other target activity you want to achieve.

The script together with optimization rules will help you block traffic sources, that deliver you more bot traffic, than organic. You may do that by hand, but it’s a ton of work, better let our system do that for you. You can see the blacklists and whitelists any time and fix them if you think something is not OK.

Easiest way to lower bounce rate is to set optimization rules to block all sources with high bounce rate and 0 or close to 0 pageview time. Same thing applies to conversion rate and it works the same way.

Remember, there is no traffic sources with no bots at all. Internet is full of bots, even intelligent enough to bypass that filter, but you’ll get much cleaner traffic using our solution.

We highly recommend to use our script when buying RON traffic. It’s the best way to get cheap and good quality traffic.

Need more info? Contact us: support@reachnetwork.pro

Imagine you made a video for YouTube and you want to get some views right away. YouTube has it’s own promotion tools. You can promote it through AdWords or some other 3rd party network.

There are also organic views, that you get when setting right title, description and preview. If you want to get organic YouTube veiws, you should upload a custom preview picture to catch users attention and create a click baiting title. Don’t just describe what happens in the video, imagine the title that you’d like to click yourself.

Fill in the description with all imaginable keywords related to your topic. Creating subtitles will also help finding your video on YouTube.

The thing is, YouTube video views are just page views but with certain time spent on the page. Reach network special algorithms allow you to optimize traffic for your KPIs. So you can set desirable pageview time and system will send you only those users, who are most likely to view the video.

Using RON traffic you can get about 1000 views for only $5. It’s a good price for fast real views on YouTube and it’s much cheaper than regular google ads. Sign up and get the views going!

There are a couple of ways to get free traffic for your blog or website, but they take a lot of time usually. If you need some traffic fast, but still very cheap, you can try using these 3 methods.

Pop traffic

Pop-up and pop-under traffic is usually not expensive even from major traffic vendors. You can get 1000 clicks for just 10 dollars, which is quite cheap. Pop traffic may still be targeted and filtered by source. You should also optimize it to get desired actions from users. Installs, sign ups, etc.

Minor traffic sources

Another way to get cheap traffic is using minor sources from native and display channels. One can say that small websites and apps don’t have good traffic. But thats an ad myth. There are a couple of facts, that mean just the opposite.

First. Small new websites try to build a live community to spread content organically. So they have a high percentage of live engaged traffic for you to get.

Second. Small websites are afraid to use bot traffic since they can easily get banned by SSPs or ad networks. Bot traffic can also destroy their SEO completely.

Never the less their traffic is much cheaper than that from major vendors.

Cheap audience traffic

Audience or Run of network traffic from all networks you can reach. It’s even about 2 times cheaper than Pop traffic, but it still can be good. There is less targeting options for RON but you can filter traffic by source. You’ll have to spend some time to get only good quality traffic, but as a reward you’ll get cheap traffic.

You may try all of those methods on REACH Network and decide which one is better.

Let’s say you’ve made a new website or blog. You’re generating content but you have no views, nobody sees your work. That’s embarrassing and may even demotivate you enough to stop doing what you do.

Even more. It’s difficult to work for living and generate content in decent amounts. But you can’t make any money on ads, since you have almost no views.

There are a couple of ways to get website traffic from simple to complicated and from paid to free. Lets see what you can do.

Social media

First thing you should do is to launch your groups in your country most popular social media. Not only they help you build a community around your website, but they also make a great SEO impact on your website pages or articles.

Create the groups, repost your content there, add some more light social-media-only content to entertain your users. Don’t forget to invite your friends to your groups of course.

Another way to use social media is looking for relevant groups and posting direct links to your articles there. But don’t be spammy, just post a couple a week in the same group and try to explain why your article is worth reading.

Medium

Duplicate your blog to Medium. It’s a blog article platform that helps users get relevant content easier. Blogs and articles are separated by tags and topics to make it simple.

The thing is, it’s a social media of some kind, it helps your website get SEO ranking, new readers and boost your website traffic at the same time. So launch it and connect it to your website or blog for autoposting.

Quora

Quora is a question-answer service. If you answer any questions in your articles or your website solves any problems, you should find relevant questions and suggest your content. If you generate really good pieces of content, and we assume you do, you’ll get a bunch of upvotes and appreciation.

Quora also has a blog service, that works same way as Medium. So make a copy-blog there also.

Forums

Forums are dead. Really? Well no. There is still a huge amounts of people lurking through blogs, talking and sharing content. Especially if your website topic is specific or technological you’ll certainly find relevant forums to post. We’re serious, there are still tonns of traffic on those forums.

Reddit is also a forum though, but a bit like Quora.

Cheap website traffic

All those methods are free, but they will probably take some time. You can get sudden big amount of traffic from those but you can’t be sure.

To get much traffic for your website fast you can use cheap traffic sources. That will help you boost your website viewability, SEO ranking and even launch some ads and make money. There is a really cheap source of traffic which may be even cheaper than what you will make from your own ads.

It’s a common technology many young websites and big brands both use to boost ad income and visits. Try that and see the traffic flow.

Digital traffic market is huge. Hundreds of ad networks, thousands of websites and apps, millions of users and billions of impressions. There are also thousands and thousands of advertisers buying traffic and running ads.

Usually advertising networks and DSPs give a lot of targeting options. Well at least you can choose the websites and apps you want to run ads, country, town or even a single house.

It’s a matter of a second and even less for the whole ad network system to decide what to do with each single impression. Well if the impression is bought, banner shows up and there is nothing special about it. But what happens to traffic that nobody bought?

There is a large amount of traffic, nobody placed a bid at. That traffic is called run-of-network (RON) traffic, audience traffic or seo-traffic. So, it’s quite obvious why it’s called run-of-network, but why all the other names?

Some advertisers call it SEO-traffic since it’s cheap traffic for rising new websites SEO. Ad networks sometimes sell 100 000 clicks for $5, so you see how cheap you can boost your website visitors. But for the lowest price you’ll probably get quite poor quality.

Why audience traffic? Well it’s just not to call it RON, since many people associate it with something bad.

RON traffic is not always bad. It’s just a mix of traffic of very different quality and usually you have no ability to choose it or somehow influence it’s quality. Some networks filter out the worst bot traffic and provide OK but still very cheap traffic though. You can also test different traffic sources to optimize your spend and increase performance.

So why people buy RON traffic if it’s so unpredictable. Well, it’s a very cheap kind of traffic and you can put it to good use if you know what to do.

First, run-of-network traffic is OK for brand awareness and for testing your hypothesis on wide audience. You show your ads to a bunch of completely different people and see how it performs. As mentioned above, it’s also good for boosting SEO a bit if you have international website and it doesn’t make much difference what traffic to drive there.

But are there any ways to filter junk traffic and get only the good part of the audience? We’ll tell about that in our next blog post!

We have released one more traffic channel – Display. It means that now you have access to another source of high quality traffic.

Display is a traffic channel that refers to banner ads and includes many popular formats to reach the targeted audience.

Display ads are either relevant to  the content of a site, or they appeal to the website audience. Display traffic has large volume potential for well converting campaigns and is especially suitable for offers that target a mass audience.

Display traffic may be targeted by different Carriers, by OS and devices, such as Android, iOS, Mac, Windows and others. Audience targeting is available to target specific visitors to gain the leads according to your offer.

How to be creative with your banner ad:

• Be visually stimulating
• Be experimental, yet complementary
• Be wary of being interruptive
• Be direct
• Stick to the standard sizes that have been found to be most successful.(336×280 or 300×250 pixel rectangles, 300×600 pixel half-page ads, and 728×90 or 320×110 pixel banners)
• Don’t make the design too complex. With limited space, you don’t want users to be confused about where to look.
• Maintain consistency with colors, text and button positioning.
• Make the message you are trying to convey clear and immediately readable.

Basic Settings

1. Enter the Destination URL of the website you want to advertise.
2. Add Google Analytics tracking code if you would like to track sources, domain or medium.
3. Select the Size of an Image from the drop-down list
4. Upload an Image you would like to advertise
5. Enter your Domain name
6. Click “Add another ad” if you would like to have one more creative set at the same time under one campaign
7. Click Duplicate icon to copy the ad you created
8. Select your Campaign Goal
9. Set Max. CPM, $ (Minimum is 1$)
10. Set your Budget. You can either set daily or lifetime budget. (Minimum daily budget is 5$)
11. Select “Run my campaign continuously starting today” or set a “start and end date”
12. Set amount of Impressions per user per certain period of time
13. Enable Geo targeting and select required country and DMA region if needed
14. Enter your Campaign Name
15. Select Campaign Category from the list
16. Select Supply partners from the list
17. Select the Browser targeting checkbox if you want to target specific browsers.
18. Select the OS and Device targeting checkbox if you want to target specific OSes and Devices.
19. Select the Timetable checkbox if you need to specify certain hours or days when you want your ad to show.
20. Select the Domains whitelist/blacklist checkbox if you want to add specific domains to the domains whitelist/blacklist.
21. Select the IP whitelist/blacklist checkbox if you want to add specific IPs to the ip whitelist/blacklist.
22. Enable Audience segments targeting if you would like to target users based on demographic data (age, gender, race, etc.) Note: you can select either “or” or “and” options, which means you want your users match either one or all of the selected segments.
23. Select Contextual segments & filters checkbox if you are looking to enable such traffic security filters as Forensiq, Integral Ad Science or advanced in-house filtering (IP based fraud protection).

Note: there are 3 levels of quality within Forensiq and 4 filterings within IAS (Media Quality, Brand Safety, Viewability, IAB Contextual Segments), the cost of which is 0.10 CPM. However, you may select several IAS filtering levels and the cost still will be 0.10 CPM. The same with Forensiq. But IAS and Forensiq filterings costs will be summed up (0.20 CPM). Platform.io in-house filtering available for free.

Please shoot us an email at support@admachine.co/ support@reachnetwork.pro or send a message via live chat if you have any questions.

How to Make $ 5 735 Profit in 17 days With Just One Browser Game CPA Offer with 213.59% ROI Using REACH Network.

We started working with Naruto Online, a browser game (http://naruto.oasgames.com/) in summer of 2016. The goal was to get sign ups, reach maximum possible conversion rate and ROI.

KPIs: Maximize conversions number, while keeping Cost per Conversion less than $1.98.

​​

CPA network: Affiliaxe.com
Offer: Naruto (US SOI)
Payout: $ 1.98
Period:  26.07.16 – 12.08.16
Traffic Channel: Native
Country Targeted: US
Tracking Platform: REACH Network Pixel and Postback URL tracking
Number of custom creatives: 150
Number of landing pages: 6

Results:

​After running multiple ad campaigns, using 6 landing pages, 150 variations of creatives, all through REACH Network media buying interface we managed to achieve fantastic results.

With a positive ROI of 213.59% and a total number of conversions of 4 248 a profit of $ 5 735 was made.

Interested in effective direct response and CPA solutions? Contact us!

​​

www.reachnetwork.pro
support@reachnetwork.pro

What is Native advertising?

Native advertising is a type of disguised advertising, usually online, that matches the form and function of the platform upon which it appears. It offers high level of reader attention. It is created for paid promotion of a brand on a media site which includes editorial content such as a blog post or article.

This is how your ad will typically look like if you use native advertising:

Why choose Native?

• Native ads receive more attention than banner ads
• Descriptive headlines/texts can improve brand perception
• Possibility to add brand logo and image to your ads
• Less intrusive than traditional display ad

How to set up a Native advertising campaign?

Please go to the Campaigns page and select Get Native. You can add more campaigns later by clicking New campaign on the Campaigns page.

Basic Settings

1. Enter the Destination URL of the website you want to advertise.
2. Add Google Analytics tracking code if you would like to track sources, domain or medium.
3. Add your Brand Name and Logo
4. Enter Headline
5. Provide an Image you would like to advertise
6. Write your ad/product Description.
7. Enter your Domain name
8. Click “Add multiple ads” if you would like to have several creatives set at the same time under one campaign
9. Click “Add another ad” if you would like to have one more creative set at the same time under one campaign
10.  Select your Campaign Goal
11. Set Max. CPM, $ (Minimum is 0.1$)
12. Set your Budget. You can either set daily or lifetime budget. (Minimum daily budget is 5$)
13. Select “Run my campaign continuously starting today” or set a “start and end date”
14. Set amount of Impressions per user per certain period of time
15. Enable Geo targeting and selected required country and DMA region if needed
16. Enter your Campaign Name
17. Select Campaign Category from the list
18. Select Supply partners from the list
19. Select the Browser targeting checkbox if you want to target specific browsers.
20. Select the OS and Device targeting checkbox if you want to target specific OSs and Devices.
21. Select the Timetable checkbox if you need to specify certain hours or days when you want your ad to show.
22. Select the Domains whitelist/blacklist checkbox if you want to add specific domains to the domains whitelist/blacklist.
23. Select the IP whitelist/blacklist checkbox if you want to add specific IPs to the ip whitelist/blacklist.
24. Enable Audience segments targeting if you would like to target users based on demographic data (age, gender, race, etc.) Note: you can select either “or” or “and” options, which means you want your users match either one or all of the selected segments.
25. Select Contextual segments & filters checkbox if you are looking to enable such traffic security filters as Forensiq, Integral Ad Science or advanced in-house filtering (IP based fraud protection).

Note: there are 3 levels of quality within Forensiq and 4 filterings within IAS (Media Quality, Brand Safety, Viewability, IAB Contextual Segments), the cost of which is 0.10 CPM. However, you may select several IAS filtering levels and the cost still will be 0.10 CPM. The same with Forensiq. Platform.io in-house filtering available for free.

After creating Native ad campaign and uploading creative, it takes up to 24 hours for us to approve it. Note that your creative will be approved only if it has a safe content. (We do not allow adult-oriented or age-restricted products or services without applicable or required age-verification services; promote illegal pornography, hate, violence, or vulgarity related or other “undesirable” subjects or activities)

Please take into consideration that we are approving your creative after you set up a campaign and after any change you make to a creative. It is required due to our security reasons. So you may either contact our account managers, or please wait up to 24 hours, and your Creative will be approved.

Case Study Results on Native traffic

Please check the following reports to see the information and the results on our client’s successful case study.

Here you may see average ROI percentage (157%) on browser games within our network.

Please shoot us an email at support@admachine.co/ support@reachnetwork.pro or send a message via live chat.

Today we’d like to tell you in more details how to set up a campaign at our new DSP.

Please read our previous blog post to get more information our new product.

The first thing we need to do is to upload a creative. It can be Display, Native or Video creative.

When you added a creative, you can use it in the campaign. You can also reuse them later across multiple campaigns and strategies. This way you can test different creatives with different campaign settings.

GIFs below show how to upload the Display type of creative

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We are excited to introduce you our new platform. While it is still in the beta, it provides various targeting features and mobile, video and native inventory from all major SSPs.

Campaign creation menu consists of three tabs: Details, Site Lists and Strategies.

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